Wassermann Consulting
Turning Insights into Impact
Your Swiss Partner for Premium Quality in Marketing and Product Research.
With decades of international experience in the financial sector, we offer not only profound expertise but also senior-level professionalism in managing complex projects.
We are experts in precisely combining quantitative and qualitative methods, recognizing the risks and opportunities of both modern and traditional research approaches. We also strategically apply artificial intelligence to maximize the robustness of insights.
Our consulting is characterized by the highest reliability, speed, and flexibility. We deliver strategically sound insights that are precisely tailored to your needs and ensure the success of your projects.
The Key to Success
“Listening is the key to success for me. Only those who truly listen can ask precise questions, develop the right solutions, and clearly address the management’s concerns. In my 20 years as an Insight Professional, I have honed these skills. Reliability and precision are indispensable to me – they form the foundation for every successful and trustworthy collaboration.”
Ole Wassermann
Some of our Clients
Our Methods
01
Implicit campaign tests and
Brand Tracking
02
Optimization of the Customer Experience
We focus on enhancing the customer experience as a key to success. By understanding consumer behaviors, we craft tailored journeys that build engagement and loyalty, turning every interaction into a powerful opportunity for growth and lasting impact.
03
Qualitative Deep Dives
Qualitative research uncovers the depths of customer behavior, revealing the motivations behind their choices. This deep engagement unlocks insights that transform data into powerful strategies, allowing us to create solutions that meet and anticipate customer needs.
04
Positioning Through Category Entry Points
05
Preference Analysis | Needs & Product Features
Keep up to date with industry trends and information by following us on linkedIn. Sometimes it’s the smallest of changes that create the biggest of opportunities
What Our Customers Say
“We really appreciate working with Ole Wassermann. We were very impressed by his open and professional manner, combined with his many years of experience in the field of market research and customer surveys. Thanks to his expertise, we were able to gain valuable insights and make targeted decisions. His human and empathetic approach, which has shaped our partnership on equal terms, is particularly noteworthy.”
“We have carried out both quantitative and qualitative projects with Ole. A high level of reliability, proactivity and clear presentation of the results and background information were very important to me and my team. Personally, I liked how easy he was to reach. We are looking forward to the next joint study.”
“Ole’s enthusiasm and organizational skills enabled us to conduct successful research with consumers across five countries. His analysis and suggestions helped launch ‘mama natura,’ expand our product range, and manage portfolio risks. Ole’s support was crucial for our brand strategy and expansion plans. I highly recommend Ole for his valuable contributions and friendly, team-oriented approach.”
